North Carolina BBQ Rub

North Carolina BBQ Rub is deep and sweet, toasted and warm, with just a touch of enigmatic spice. Paprika and brown sugar share center stage here, a solid base for the interaction between subtly smoky, earthy cumin and just enough friendly heat from cayenne pepper.

Blended from brown sugar, chili powder mild, Hungarian paprika, black pepper, coarse sea salt, cumin, cloves and cayenne.